B2B Lead Research · Account Intelligence
D2 researches companies against the ICP you approve, checks why each account fits, maps the buyer function, verifies professional contact routes where available, and hands the result to your sales team in a structured format. You provide the target market, offer, ICP, buyer roles and required fields; D2 defines the research and QA scope before recurring delivery.
Common buying jobs
These briefs use the same B2B Sale Research evidence and QA framework. When source or direct-contact coverage is uncertain, D2 starts with a bounded sample and reports the gap state instead of guessing a buyer or email.
For sales teams that know the offer and ICP but need a researched account universe instead of a broad database export.
Output
Account register with ICP fit/reject reason, source context, relevant observable evidence when required, freshness status and QA state.
Boundary
Account fit does not imply purchase intent. A why-now signal is included only when the brief requires it and the event can be verified.
For teams that already have target accounts but need to identify who owns the problem and how sales can reach the account professionally.
Output
Buyer function or named buyer where verifiable, source/confidence context, strongest professional/company route, and explicit contact gaps.
Boundary
For a Contact Enrichment deliverable, a verified named buyer and DIRECT business email with VALID status are required before marking the enriched contact complete. Account research without contracted enrichment is assessed against the research acceptance criteria.
For manufacturers and vendors entering a market through distributors, wholesalers, dealers, resellers or other channel partners.
Output
Channel ICP, account/operating evidence, purchasing or owner-function mapping, contact route and a review-ready partner shortlist.
Boundary
This use case starts as a bounded sample where market-specific channel/contact coverage is not yet proven at recurring scale.
Choose your sales model · Four priority applications
Start with the industry of YOUR sales business, then inspect its target account, trigger checks, research acceptance and potential first conversation. These are different views of existing canonical pages, not four new SEO URLs.
Prioritize hiring employers by job family, geography and recruitment model.
Explore the ICP and evaluationCheck shipper fit, trade lanes and decision ownership—not generic import/export names.
Explore the ICP and evaluationSeparate technology change from an actual buying path or software replacement.
Explore the ICP and evaluationFind companies facing an advisory question, not a directory of law firms.
Explore the ICP and evaluationExplore industry applications
Choose the industry of the business buying research from D2—not necessarily the industry of its target accounts. These 36 possible applications sit in nine groups; a linked sector opens an existing published page or a tailored, non-indexable view within it.
Find companies purchasing industrial equipment, components and services.
Potential research applications
Typical buyer function
Plant Manager, Engineering, Procurement
Observable changes to investigate
Factory investment, production expansion, technical requirements or a public tender.
Map owners, contractors, EPC firms and project operators.
Potential research applications
Typical buyer function
Project Director, MEP, Procurement
Observable changes to investigate
Announced projects, construction milestones and sourcing opportunities.
Identify companies that may fit your B2B technology solution.
Potential research applications
Typical buyer function
CIO, IT Director, COO, Digital Lead
Observable changes to investigate
Publicly documented migrations, implementations or relevant technical hiring.
Find shippers, warehouse buyers and channel partners.
Potential research applications
Typical buyer function
Supply Chain, Logistics, Export Manager
Observable changes to investigate
New distribution sites, routes, facilities or market-entry activity.
Connect advisory and outsourced services with relevant B2B buyers.
Potential research applications
Typical buyer function
CEO, HR, Finance, Legal, Commercial
Observable changes to investigate
New entities, compliance changes, hiring or expansion that affects your offer.
Research procurement accounts, distributors and specialized buyers.
Potential research applications
Typical buyer function
Purchasing, R&D, Supply Chain
Observable changes to investigate
New product lines, public procurement or verified capacity expansion.
Map property owners, facility operators and commercial decision-makers.
Potential research applications
Typical buyer function
Asset Management, Facilities, Procurement
Observable changes to investigate
New properties, operator changes, refurbishment or tender notices.
Find buyers of fleet, equipment and mobility solutions.
Potential research applications
Typical buyer function
Fleet Manager, Operations, Technical
Observable changes to investigate
Fleet expansion, infrastructure investment or procurement programs.
Identify organizations that buy business and workplace solutions.
Potential research applications
Typical buyer function
Facilities, Admin, Purchasing, HR
Observable changes to investigate
Campus upgrades, operational expansion or public sourcing.
Industry descriptions are possible research applications, not proven projects, published case studies or guarantees of available buyer data. Where a sector has no separate link, D2 must check ICP and source feasibility before accepting an assignment.
Research built around the advisory service you actually sell
A law firm advising investors, a staffing provider looking for hiring clients and a tax advisory firm do not sell the same service to the same buyer. Choose your offering to see the target account, relevant observable event and realistic research acceptance criteria.
Your service
Corporate law, foreign investment, M&A due diligence and transaction support
Prepare a factual reason to ask about transaction scope or jurisdiction and determine whether external legal support is relevant.
What could the first 30–60 days of research prove?
This is a proposed method and acceptance checklist, not delivered client results, verified opportunities or guaranteed sales. Your exact ICP, research hours and output need a feasibility review.
01
Which advisory mandate, market and deal stages are within scope?
Research output to inspect: Account ICP, service-specific exclusions and an approved source hierarchy.
02
Does a disclosed event create a plausible question in this practice area?
Research output to inspect: Entity and event research with direct source URLs, dates and contradiction notes.
03
Can the partner or BD team ask a relevant, non-presumptive question?
Research output to inspect: Buyer-function map, first question and KEEP / HOLD / EXCLUDE feedback.
Recheck event dates and deal stages, identify weak practice-area matches, and decide whether an ongoing research team can supply enough usable account briefs per agreed research hour.
Which part of the announced expansion is being handled internally, and where might jurisdiction-specific external advice be relevant?
After D2 reviews your actual ICP and source feasibility, an authorized, expiring private link can show up to five real account briefs, capture accept/reject feedback, and display an issued proposal when one exists. There is no public sample link to another client's room.
Named-person email verification, outreach and appointment setting are separately scoped. No fixed account yield, meetings, sales pipeline or revenue is guaranteed by a research evaluation.
An evidence-first sales decision, not an invented buyer intent
This is a fictional research exercise, not a live account, named buyer or evidence of a contract. Each potential account must be checked against the client's offer, approved ICP, exclusions and actual source record.
Illustration: an international manufacturer announces an investment in a new market. D2 would first confirm the investing entity, transaction stage and jurisdictions relevant to the firm's legal practice.
ICP CANDIDATE
Correct entity and offer fit, approved exclusions passed and a relevant buyer function. WHY_NOW is recorded only when evidence actually supports it; candidate is not a proven buyer.
RESEARCH GAP
The account may fit but public timing, buyer responsibility or source confidence is unresolved. Record NO_VERIFIED_SIGNAL, BUYER_GAP or UNKNOWN as appropriate; do not create synthetic evidence.
ICP EXCLUDED
Wrong market, function, category or scope; unsupported claims, existing CRM account or a disqualifying exclusion. Reject even if an impressive news headline exists.
A real QA result requires source URLs, dates, approved criteria and reviewer checks. A 5-account private evaluation, if agreed, is different from this public fictional method. Named-person DIRECT email is only a separately scoped Contact Enrichment output.
Core B2B Sale Research qualifies target accounts against agreed Account ICP, exclusions, WHY_SELECTED, evidence and the relevant buyer function. WHY_NOW is analyzed at the agreed research depth; missing or contradictory signals stay explicit. Named contacts and verified DIRECT emails require separately scoped Contact Enrichment; they are not a default Core acceptance gate.
Contact Enrichment (named contacts and verified DIRECT business emails), Email Outreach and Appointment Setting. None is included automatically in research hours or promised by a sample.
In the first 30–60 days, evaluate research quality and usability with your sales team. Actual meetings, sales-qualified opportunities or revenue depend on client outreach and buying decisions, not on research acceptance alone.
Examples are research hypotheses, not known legal, M&A, recruiting or tax mandates. Entity formation, a job ad or a regulation alone does not prove demand for outside advisers. A view-only evaluation of up to five accounts is conditional on ICP and source feasibility; jurisdiction and professional rules must be checked.
B2B account research • Validate before scaling
A useful record explains why an account fits, who owns the buying problem and which details can actually be verified.
01
Usually start with company names and contact fields, leaving qualification to Sales.
02
Can be powerful, but your team must run source review, buyer mapping, email checks and QA.
03
ICP-led research with a selection rationale, evidenced buyer/contact, dedupe and quality gates.
Buying signals, WHY_NOW and buying windows only apply at the agreed L2/L3 depth when real evidence supports them.
View up to 5 researched accounts
Share your offer, market, ICP and buyer functions. D2 checks feasibility before providing up to five sourced account briefs for view-only evaluation, without bulk export.
Request a 5-account previewMonthly B2B Sale Research, scoped to your ICP
Volume and L1/L2/L3 research depth are separate. This is not a promise of 200 proven L3 opportunities; international or complex scopes need confirmation.
Standard research does not guarantee replies, appointments or revenue.
Contact for a quoteWho this is for
Use D2 when an internal sales or growth team needs better account research, buyer context and qualification evidence before it decides who to contact and how.
Standardize account criteria, exclusions, evidence, buyer functions and review rules so every accepted lead can be audited.
Map relevant companies, observed signals and buyer functions before sales invests time in outreach.
Deliver the account, evidence, source dates, buyer context, contactability, unknowns and next action in one review-ready record.
Intelligence system
Each layer improves the quality and auditability of the handoff without turning research into managed outbound execution.
Translate the commercial hypothesis into account criteria, exclusions, geography, company attributes, buyer functions and minimum evidence requirements.
Find candidate companies and preserve source context instead of relying on opaque bulk lists.
Explain why the account fits, why it may need the service and why the timing is relevant, while separating observed facts from inference.
Identify the buyer function and verify available professional contact data with source and confidence context.
Deliver one complete lead record with qualification evidence, buyer context, recommended angle, open questions and a clear next action for the client's sales team.
Ownership boundary
Research and permission to send are separate. Add-ons require agreement on sender, message approvals, privacy, replies and scheduling.
What you receive
The brief defines the research fields and acceptance criteria. Account research may retain buyer or contact gaps when disclosed. When Contact Enrichment is contracted, only verified direct business emails count toward completed contact records.
Company/domain, target geography, industry, agreed ICP attributes, exclusions and a written qualification reason.
Observed signal where relevant, source URL, published/observed date, last-verified date and a clear separation between fact and need hypothesis.
Relevant buyer function, available professional contact route, verified email/company route when available, backup emails and phone status when phone is in scope.
Qualification rationale, confidence and unknowns, recommended outreach angle and the next action for the client's sales team or CRM.
Illustrative handoff structure
This is a synthetic field-level example to show the product structure. It is not a customer case and does not claim a real buying signal or contact.
Acceptance standard
D2 and the client confirm the ICP, exclusions, buying roles, timing, research depth, monthly volume and quality thresholds before production. Each research dossier is assessed against that scope. If verified direct contact details are specifically contracted, a completed contact record must pass the separate contact verification gate.
The company satisfies the agreed geography, industry, size, business model and exclusion rules that apply to the brief.
Qualification and any why-now signal preserve source context and dates; fact is separated from inference.
Signal and contact freshness are disclosed and checked against the recency standard agreed for the batch or market.
The relevant buyer function is identified, or the record states clearly when ownership could not be confirmed.
Required contact fields are verified when available. Phone is never implied for every lead unless the brief explicitly requires it and availability supports it.
Duplicate/error checks and rejection reasons are recorded. Replacement rules are defined in the pilot or commercial scope rather than assumed universally.
Pricing & scope
D2 scopes the unit of work after the brief. A simple account-research batch and a signal-rich buyer/contact intelligence batch require different research and QA effort.
Public-source availability, language, market fragmentation and verification difficulty affect research effort.
Number of accounts/contacts, weekly or monthly batch size, turnaround expectations and feedback cycles shape capacity.
Account-only discovery costs less effort than evidence-backed qualification plus buyer-function and contact mapping.
Specific signal types, source/date capture, freshness windows and re-verification add research and QA work.
Professional email/company routes, backup-email coverage, phone requirements and role specificity change the research burden and achievable coverage.
Spreadsheet vs CRM-ready structure, custom fields, deduplication against client data and review/replacement rules affect scope.
From evidence to a useful sales decision
Start with a transparent account brief, not an unqualified list or a promise of meetings. The next step depends on ICP difficulty and available evidence.
See ICP fit, why selected, dated sources, buyer functions and research gaps in a clearly fictional example.
Inspect an illustrative account briefShare your target market, offer, exclusions and ICP. Up to five researched accounts may be reviewed after feasibility checks.
Request an ICP and pilot reviewIf the scope is feasible, review the evidence, unresolved gaps and success criteria in an initial online discussion.
Agree research hours, depth, acceptance rules and reporting before recurring delivery. Outreach remains optional.
Discuss monthly research scopePublic example, not a live customer record
Research capacity is the product. Sending email or booking meetings does not become included simply because an account has been researched.
Core service
ICP and exclusion checks, account facts, WHY_SELECTED, source-backed WHY_NOW when available, buyer-function mapping, evidence QA and recommended sales approach.
Optional add-on — quoted separately
Approved business-email messaging, sender access, contactability checks, suppression, sending and reply reporting under a separate agreement.
Optional add-on — quoted separately
Reply triage, qualification and calendar coordination when specifically contracted. No guaranteed appointments.
No guarantee of verified emails, replies, meetings, purchases or revenue.
A researched account is assessed against the agreed ICP and evidence rules. Contact enrichment is separately scoped; missing direct emails are recorded, not invented.
Account attributes, market, exclusions and documented ICP fit.
The specific business reason this account belongs in the client's target universe.
Observed, dated buying or expansion signals when evidence supports them; otherwise mark the timing gap.
Traceable source, verification date, relevant buyer function, unknowns and a suggested approach.
Indicative monthly retainers in VND. Account volume depends on ICP complexity, research depth and source availability; it is agreed after qualification.
7,900,000 ₫
per month
40 research hours
11,900,000 ₫
per month
60 research hours
19,900,000 ₫
per month
100 research hours
These are reference retainers, not a price per lead or a guaranteed number of accounts. Email Outreach, Appointment Setting and optional Contact Enrichment are scoped separately.
A conditional, view-only evaluation of up to five company briefs, not a bulk download, verified contact package or promised sales opportunity.
The first meeting is held via Google Meet after a suitable brief is reviewed. An in-person meeting can be considered later for signing or implementation.
Request an ICP and pilot reviewFind your research question
Browse the research job that matches your buying decision. Each topic leads to an existing published page, not a speculative new landing page.
Which accounts match the ICP, and what is research versus contact enrichment?
Explore topicWho specifies, evaluates and buys in this sector?
Explore topicWhich market can be investigated with reliable sources and language coverage?
Explore topicHow do source dates, buying signals and counter-evidence affect acceptance?
Explore topicWhat can research hours and a first 30–60 day review actually demonstrate?
Explore topicWhat does a reviewable account research brief contain?
Explore topicWhich ICP, signals and decision questions need an evidence-first answer?
Explore topicWhen do Contact Enrichment, Email Outreach or Appointment Setting add value?
Explore topicA market, buying signal or qualified company is not proof of purchase intent. Source feasibility and add-on scope are assessed separately.
Ways to start
Start with a view-only preview of up to five researched accounts where feasible, then monthly account research. Email Outreach and Appointment Setting can be added under separate approved terms.
New market
Test whether a market contains enough relevant companies, observable need signals and identifiable buyer functions.
ICP quality
Define why an account belongs in the ICP and require traceable evidence for each accepted lead.
Buyer mapping
Map buyer functions, likely decision roles and contact evidence so sales does not start from a generic company record.
Sales handoff
Package the account, buyer, evidence, why-now signal, recommended angle and unresolved questions into one auditable record.
Research process
The core workflow delivers useful account intelligence. Sending and scheduling are available only through separately contracted add-ons; commercial negotiation stays with the client.
Set ICP, exclusions, buyer functions, evidence requirements, geography and acceptance criteria.
Find candidate accounts from appropriate public, licensed or client-provided sources.
Validate company facts, source provenance, available contacts and duplicate state.
Document why this account, why it may need the offer, why now, the buyer role and confidence/limitations.
Deliver a review-ready record or CRM import with recommended outreach angle and next action.
Measurement
D2 measures whether the intelligence delivered is complete, traceable, useful to sales and consistent with the agreed ICP. Downstream sales outcomes are tracked only when the client shares them.
Accept
Accept a lead when it matches the agreed ICP, evidence and handoff requirements.
Refresh
Re-verify source dates, account facts or contactability when evidence has become stale.
Research
Keep researching when fit is plausible but buyer ownership, evidence or contact coverage is incomplete.
Reject
Reject duplicates, out-of-ICP accounts, unsupported need hypotheses or records below the agreed evidence standard.
Real production evidence & methodology
D2 now publishes an anonymized Vietnam production cohort with an explicit period, denominator and held-back QA states. Client/account/contact identities remain private; the evidence is research/handoff-readiness proof, not a downstream sales-performance claim.
A real anonymized production cohort of 100 account records researched or revalidated on 10–11 October 2026. 43 reached SALES_READY and 57 remained in gap, review, reject or nurture states under the agreed hard QA gates.
View production QA caseAn independently useful guide explaining denominator discipline, source/date, freshness, buyer and direct-contact gates, gap states and the boundary between research readiness and downstream sales outcomes.
Open QA guideA synthetic account set used to demonstrate ICP filtering, account deduplication, signal tagging, buyer-function mapping and reply-routing logic.
A cross-border research model for identifying distributors and wholesalers, recording qualification evidence and mapping purchasing functions.
A controlled model showing how account research, email/LinkedIn touchpoints, reply states and CRM handoff can be coordinated.
A first-party automation case showing how lead qualification, routing and pipeline data can be structured as an operating system.
View system caseCommon questions
B2B Sale Research dossiers are accepted against the client-approved ICP, evidence and timing requirements, with missing buyer/contact fields identified explicitly. If Contact Enrichment is contracted, named buyers and verified direct business email addresses must also meet the contact validation standard. A research dossier does not guarantee a meeting or sale.
Depending on scope: company/domain, ICP fit, qualification reason, observed signal and source/date where relevant, need hypothesis, last-verified date, buyer function, available verified contact route, confidence/unknowns and a suggested next action or CRM-ready handoff.
An accepted lead matches the agreed ICP and evidence rules for that project. D2 and the client define geography, industry, size, exclusions, signal/freshness requirements, buyer coverage and required contact fields before production.
Only when signal evidence is part of the brief and a relevant observable event can be verified. A signal is a research/timing indicator, not proof that the company intends to buy.
Each scoped record can carry signal published/observed dates and a last-verified date. The acceptable freshness window is agreed by market, source and use case rather than presented as one universal number.
No. D2 prioritizes the relevant decision-maker or function and the strongest verifiable professional/company contact route available. Email backup can be retained when found; phone availability is disclosed and is only a required field when the scope says so.
The reason is classified—such as duplicate, out of ICP, stale evidence, wrong buyer or contact issue—and handled under the rejection/replacement rules agreed for the pilot or engagement.
Yes, subject to the actual brief, source availability, language and contact coverage in the requested market. D2 does not treat 'worldwide' as a guarantee that every country has identical data depth.
The client's sales or growth team owns outreach, reply handling, meetings, proposals, negotiation and closing under the current public service scope. D2 delivers the intelligence layer upstream of that work.
D2 may offer a conditional, view-only review of up to five account briefs after checking ICP feasibility and public sources. Direct contact data, outreach and appointments are not automatically included. A Google Meet discussion can follow the review.
Reference packages are Core at 7.9 million VND for 40 research hours, Growth at 11.9 million VND for 60 hours, and Scale at 19.9 million VND for 100 hours per month. Output depends on ICP difficulty, research depth and source availability. Email Outreach and Appointment Setting are optional add-ons.
Start with a bounded intelligence pilot
Share the target market, offer, ICP, buyer roles and required data fields. D2 can validate a bounded sample and define the acceptance standard before recurring delivery.
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