Technology ICP and exclusion fit
Verify target scale, business segment, operating footprint and relevant environment. A sector label alone is not a qualification.
Industry use case · Enterprise IT and cybersecurity
Selling a cybersecurity platform, enterprise SaaS, IT infrastructure or technology service requires the right operating context and buying function. D2 researches accounts for your particular offer, separates observed technology evidence from assumptions and gives sales an auditable buyer-and-contact record instead of an unqualified download.
Direct answer
D2 begins with the customer's technology offer and approved ICP: sector, company size, environment, geography, exclusions and likely problem owner. For Vietnam target accounts, researchers verify company fit and publicly observable IT context, then map security, infrastructure, enterprise applications or procurement functions. Named buyers and available business contact routes are researched to the agreed depth, with sources and gaps visible. Dated hiring, stack change or tender activity is evidence to investigate, not proof of an approved budget. Acceptance follows the agreed research scope and quality criteria.
When to use this service
Cybersecurity, endpoint protection, identity and access management, SIEM/SOC and compliance support.
Cloud migration, networking, enterprise infrastructure, IT integration and managed services.
ERP, CRM, data platforms, workflow automation, AI applications and enterprise SaaS.
Vendors with different ICPs for regulated enterprises, midmarket buyers, multi-site operators or IT channel partners.
Signals & verification
L1 provides verified account fit and the buyer route available within scope. L2 adds observed signals, including a transparent NO_VERIFIED_SIGNAL outcome. L3 adds an opportunity hypothesis, source/date, limitations and counter-evidence. Hiring or a technology press release is not a purchase order.
A dated cybersecurity, cloud, data or IT operations vacancy tied to a specific operating need.
A documented enterprise system rollout, expansion or integration program connected to the offered solution.
A relevant procurement invitation, RFI or public tender whose scope and status can be verified.
A published compliance, security or infrastructure initiative whose business impact and owner can be substantiated.
Research deliverables
Verify target scale, business segment, operating footprint and relevant environment. A sector label alone is not a qualification.
Preserve dated evidence from the company, permitted job listings, procurement notices or technical sources. Separate disclosed stack from inferred stack.
Security/IT owner, infrastructure lead, transformation sponsor, technical evaluator and procurement as appropriate to the offer.
Current role/employer evidence, available business routes and QA status. DIRECT email is included only when scoped and evidenced; mark BUYER_GAP or CONTACT_GAP when required fields cannot be verified.
How we research
Step 1
For each offer, specify target environment, account exclusions, incumbent constraints and primary problem-owning function.
Step 2
Research the organization and any supportable public technology context; mark integrations, budgets and contracts UNKNOWN when not documented.
Step 3
Date and source verified recruitment, rollout, regulatory program or tender activity; distinguish fit, signal and commercial hypothesis.
Step 4
Map relevant current decision-making functions, verify contact details where available and release the record only when the agreed acceptance fields pass.
What a research record looks like
| Offer and ICP | Security service provider targeting Vietnam enterprises with multi-site IT operations; vertical and size exclusions approved. |
|---|---|
| WHY_SELECTED | Published company footprint and its IT operating model plausibly match the offering; factual statements linked to sources. |
| Signal and timing | Dated security/IT hiring notice; state VERIFIED_OBSERVATION, not funded purchase or confirmed project. |
| Buyer/contact | Security/IT head or relevant procurement function; named people and available business routes require independent validation before being labelled verified. |
| QA disposition | Accept only when the agreed ICP, source and research-depth criteria pass. Record BUYER_GAP / CONTACT_GAP explicitly; missing required fields remain unaccepted. |
D2's public anonymized research/QA cohort explains how records are accepted or held. It is process evidence, not a claim that this particular industry or buyer use case has already produced customer revenue.
FAQ
D2 can verify relevant changes and build a reasoned hypothesis. It does not call a company a current buyer without evidence of a qualified opportunity; unknowns remain explicit.
A general inbox is not evidence of a named buyer. D2 labels each available route and its limitations. Named-person DIRECT email is researched when agreed in scope, with VALID status used only after verification; its availability is not guaranteed.
Yes. They belong to different ICPs and buyer journeys. The research brief must specify end-user procurement versus channel-partner discovery.
No. The client's sales team owns message execution, responses, meetings and proposals after delivery.
D2 B2B Sales Research
Share the product category, integration constraints, ICP, Vietnam target account size, buyer roles, required signal depth and contact acceptance criteria for a five-account pilot.
Start an ICP-led 5-account pilotICP, source access, buyer-route availability and acceptance requirements are agreed before research begins.