Decision path
Problem owner, budget or procurement function, technical evaluator and likely cross-functional stakeholders where evidenced.
B2B Lead Intelligence · Buyer and contact research
A correct target company is not enough if sales does not know who owns the problem or whether the email belongs to that buyer. D2 maps buying functions, researches named people where verifiable and treats professional direct-contact evidence as an acceptance requirement rather than a guessed enrichment field.
Direct answer
D2 starts with the client's offer, target accounts and the business problem to determine the relevant buying function. Research then identifies named decision-makers or influencers where supported by evidence. A completed D2 lead requires an accepted account, a named relevant buyer and that person's verified DIRECT business email with VALID status. A generic inbox, inferred email pattern or social profile alone does not pass that gate.
When to use this service
A sales team has a named account list but only generic inboxes such as info@.
The product requires more than one stakeholder across operations, procurement, finance or IT.
Contact enrichment tools show guessed addresses without an auditable person-to-business match.
Sales wastes time approaching the wrong function or cannot understand who influences the purchase.
Signals & verification
Procurement and departmental changes may guide research, but cannot prove a named person still works there or that a guessed inbox will deliver.
IT stack migration suggests security/IT ownership; verify actual responsibilities
New production line may add plant engineering and procurement reviewers
Public tender/project activity may identify an EPC buyer function
Leadership or team reorganization calls for extra employment recency checks
Research deliverables
Problem owner, budget or procurement function, technical evaluator and likely cross-functional stakeholders where evidenced.
Person, job title, business context, source location and recency where available; unknowns remain explicit.
Professional named-person address assessed for person/domain match and supporting evidence. No invented email permutations.
DIRECT + VALID or an explicit gap; preferred next research action and structured CRM-ready fields.
How we research
Step 1
Identify who experiences, evaluates, influences and procures the specific offer, rather than searching for any C-level title.
Step 2
Check job role, employer and reasonable source freshness. Treat former employees and ambiguous names as conflicts.
Step 3
Require defensible professional email attribution to the named person; suppress guessed/personal contact details.
Step 4
Record named-buyer and direct-contact QA state; do not relabel a generic address as DIRECT.
What a research record looks like
| Target account | An ICP-approved B2B manufacturer in Vietnam. |
|---|---|
| Buyer function | Head of Maintenance or Plant Engineering tied to the offered equipment. |
| Named buyer | Name and current job role supported by appropriate first-party/professional evidence. |
| Contact | Named-person DIRECT business email validated against business identity; not a pattern guess. |
| Decision | Release as completed lead only with VALID status, otherwise CONTACT_GAP / BUYER_GAP. |
D2's public anonymized research/QA cohort explains how records are accepted or held. It is process evidence, not a claim that this particular industry or buyer use case has already produced customer revenue.
FAQ
No. D2 reports coverage and holds records lacking the required direct named-person contact rather than fabricating addresses.
No. It may be a useful company route but does not pass the current DIRECT named-buyer contact acceptance gate.
The record is held for buyer mapping or reported as BUYER_GAP with the specific missing decision evidence.
Yes. D2 can start with a client-approved target-account universe and research missing buyer/contact fields against an agreed contract.
D2 B2B Lead Intelligence
Send your target account universe, ICP, offer, required seniority/functions and DIRECT-email acceptance rules for a scoped contactability preflight.
Request an ICP-led 15-lead testTest eligibility, source access and verified named-buyer DIRECT email coverage are assessed before a delivery commitment.