Existing TikTok Shop or Shopee operations are fragmented.
Shop tasks, Ads, creators, content, settlement and reporting are split across people or vendors with no single operating owner.
Global E-Commerce & Creator Commerce Agency
Connect influencer booking, affiliate operations and marketplace execution across destination markets.
D2 Group scopes ecommerce and creator-commerce services for international brands: KOC/KOL and influencer booking, creator marketing, TikTok Shop Affiliate, marketplace operations and cross-border entry. Delivery is destination-specific, with seller readiness, local responsibilities and commercial terms confirmed before execution.
Who this is for
Commerce Operations is for businesses that need an accountable operating layer.
D2 works with international and local brand teams remotely. Specify the business origin, target destination, audience language, products and required operating layer; buyer location and TikTok Shop seller eligibility are separate questions.
The business is launching or entering a new marketplace.
Catalog, pricing, promotion logic, approvals, shop-health routines and reporting need to be established before growth complexity is added.
GMV is growing but profitability is unclear.
Revenue, platform fees, Ads, creator cost, COGS, refunds and settlement need to be reconciled before the business can scale confidently.
An in-house team needs an execution partner.
D2 can own one marketplace, recurring execution or selected growth modules while internal teams retain brand, inventory and commercial approvals.
Managed baseline
The recurring commerce work D2 can own.
The baseline is intentionally operational. It creates the control layer that growth activity depends on.
Catalog & listing control
Keep products, variants, pricing inputs, listing quality and campaign-ready catalog structure aligned with the brand's source of truth.
Shop health & recurring execution
Own the Seller Center or marketplace tasks, platform notices, promotion readiness and recurring work that otherwise falls between teams.
Orders & fulfillment exceptions
Make stock, order, fulfillment, return and after-sales exceptions visible with an owner, next action and escalation path.
Campaign & promotion operations
Coordinate marketplace campaigns, vouchers, pricing changes and product priorities against inventory, margin and approval constraints.
Reporting & operating cadence
Review performance on a fixed cadence with traceable source data, open blockers and the next commercial decisions.
Growth modules
Add growth only where the operating system can support it.
Choose a campaign booking, recurring creator program, entry-readiness engagement or managed marketplace scope. Each proposal separates responsibilities, deliverables and third-party costs; destination coverage is confirmed for the brief rather than assumed from a country list.
Ways to start
D2 can enter at the point where the current operation is breaking.
The first scope depends on whether the business is launching, taking over, fixing growth or fixing commercial visibility.
Existing shop
Take over without resetting what already works.
Map the current catalog, campaigns, data, team responsibilities and constraints, then change only the ownership and processes that are actually leaking.
New shop
Build the operating baseline before adding growth complexity.
Set catalog structure, pricing, promotions, shop-health routines, approval paths, reporting and ownership before scaling Ads or creators.
Growth problem
Find the limiting constraint before spending harder.
Read traffic, conversion, stock, creator supply, creative, Ads efficiency and SKU economics together to identify the real bottleneck.
Reporting problem
Connect GMV to economics the business can verify.
Reconcile marketplace revenue with platform fees, Ads, creator cost, COGS, settlement and other verified inputs.
Operating process
From diagnosis to recurring commercial decisions.
The process is designed to make ownership and evidence visible before D2 increases the volume of activity.
Diagnose
Map the shop, source data, people, access, constraints and unit economics before changing campaigns or adding another growth tool.
Define ownership
Agree deliverables, review cadence, approval owners and acceptance evidence: booked assets and rights, a campaign handoff, an affiliate status register or completed marketplace tasks.
Operate
Run the recurring marketplace baseline and coordinate in-scope growth modules against product, inventory and commercial priorities.
Reconcile
Bring marketplace, advertising and verified cost inputs together so GMV can be separated from contribution and operational leakage.
Decide
Scale, hold, fix or retest based on the constraint that is actually limiting the shop.
Ownership boundary
D2 owns execution only where authority and source data are explicit.
A managed operation works when the client and D2 know exactly which decisions, accounts, data and exceptions belong to whom.
Client retains
- Brand, product and channel policy
- Marketplace accounts and business data
- Inventory, sample stock and source-of-truth product information
- Sample dispatch, fulfillment, returns and customer service through the client or local provider
- Commercial approvals, product claims, content rights and budget authorization
- Legal, tax and contractual decisions
D2 can own
- Agreed marketplace execution
- Recurring operating cadence and task ownership
- Checks, exception handling and escalation
- Growth-module coordination where in scope
- Performance review and next-action reporting
Measurement
GMV is one signal, not the whole operating result.
D2 separates marketplace activity from economic interpretation. Profitability views require verified cost inputs; when those inputs are incomplete, reporting keeps that limitation explicit.
GMV and net revenue
Traffic, conversion and average order value
Order, cancellation and refund signals
Ads spend and paid-growth efficiency
Creator and affiliate contribution
Platform fees and settlement
COGS and contribution by SKU when verified
Stock, fulfillment and shop-health exceptions
Four recurring decisions
Scale
Increase the growth input when demand, stock, conversion, creative supply and contribution headroom support it.
Hold
Maintain the current level when economics are acceptable but the next constraint is not yet resolved.
Fix
Correct catalog, pricing, stock, shop-health, fulfillment, fee or conversion leakage before asking Ads to compensate.
Retest
Change one meaningful variable, define the expected signal and review again instead of making several untraceable changes.
Selected commerce evidence
Evidence before scale claims.
D2 separates operating evidence from commercial claims so buyers can see what each case actually demonstrates.
Mì Cay Dozin
Marketplace revenue, advertising, platform fees, settlement, COGS and SKU economics reviewed together before scale decisions.
View caseDozin US Cross-Border
Commerce execution shaped around distributor, logistics and local operating constraints rather than a generic channel playbook.
View caseWins Food
Multi-SKU commerce where marketplace execution, product cost and fulfillment reality need to stay aligned.
View caseE.O Wins Coffee
Creator commerce and structured creative testing connected to product positioning and recurring marketplace decisions.
View caseCommerce knowledge
Inspect the economics and systems behind the service.
Use D2's commerce insights, calculators and technology to evaluate the operating model before a sales conversation.
Common questions
Commerce Operations scope and commercial model
Can a brand outside a TikTok Shop country hire D2?
Yes. International brands can commission remote planning or creator services for a supported destination. Brand origin, target audience, language, category, creator availability and logistics determine the scope. Seller launch requires its own eligibility check; hiring an agency does not create account access or guarantee approval.
Can we buy influencer booking without full store management?
Yes. Campaign-based booking, broader creator marketing, recurring Affiliate/KOC operations and managed marketplace execution are separate scopes. The proposal identifies deliverables, approval responsibilities, agency fees, creator costs, commissions, samples and rights before execution.
Can D2 take over an existing TikTok Shop or Shopee store?
Yes. D2 first maps the existing catalog, campaigns, data sources, responsibilities, constraints and approval paths, then defines what should stay, what should change and what D2 should own.
Can D2 manage both TikTok Shop and Shopee?
Yes. D2 can coordinate both when access, the destination operating model and required source data are confirmed. Each marketplace keeps its own catalog, campaigns, advertising, settlement and operating rules; the proposal names the client or local provider responsible for stock, fulfillment, returns and customer service.
Does Commerce Operations automatically include Ads, GMV Max and creators?
No. The baseline is marketplace operations. GMV Max, Affiliate/KOC, performance creative and deeper reporting are added as growth modules when they are in scope and solve the current constraint.
How does D2 measure profitability?
When verified source data is available, D2 can combine platform revenue, fees, advertising, creator costs, COGS and other variable costs into contribution views. If cost data is incomplete, D2 does not present the result as full profitability.
Can D2 work with an existing in-house commerce team?
Yes. D2 can own one marketplace, a missing operating layer or selected growth modules. Responsibilities for execution, approvals, data and exceptions are defined explicitly to avoid duplication.
Does D2 charge a percentage of marketplace revenue?
Not by default. The commercial model is defined around operating scope, responsibility and workload. Any fixed fee, performance threshold, incentive or additional term is stated in the proposal before execution.
Start with the operating constraint
Need a global ecommerce and creator-commerce operating partner?
Share the brand origin, destination, category or SKUs, audience language, shop status and required work. Include the inventory or sample provider, approval owner, timing and available budget or cost inputs. D2 defines deliverables, acceptance and responsibilities before proposing execution.
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