Creator KPI & Reporting TikTok Shop di Indonesia
D2 memisahkan reporting menjadi operational, content, commerce, economic, dan decision layers.
Supply & outreach
Creators discovered, qualified, contacted, response, interested, accepted, declined dan time-to-response.
Activation
Sample approved/sent/received, brief accepted, content pending, posted, LIVE completed dan repeat collaboration.
Content KPI
Video: views, engagement, comments, shares, product clicks, hook/angle dan quality. LIVE: execution, interaction, product clicks, units/orders, GMV bila valid dan peak moments.
Commerce KPI
Gunakan attributed orders, units, GMV, commission, creator contribution dan product performance bila source/attribution jelas.
Paid amplification
Pisahkan authorization, spend, paid views/clicks dan conversion dari organic performance.
Economic KPI
Creator fee, commission, sample/product cost, shipping, media spend, cost per activated creator dan cost per asset.
Decision layer
Scale / Repeat / Retest / Hold / Stop
Cadence
Daily untuk blockers; weekly untuk activation/content/commerce; wave close untuk winning archetype/economics; monthly/quarterly untuk patterns dan benchmarks.
FAQ
KPI paling penting?
Tergantung objective; pisahkan operational, content dan business.
Views cukup?
Tidak.
GMV selalu dipakai?
Hanya bila source/attribution valid.
Bagaimana menilai creator?
Scale/repeat/retest/hold/stop.
Paid dan organic digabung?
Jangan tanpa label.