D2 · Author profile
D2 Commerce Team
Commerce operations, marketplace economics and performance systems
Editorial scope
Who is responsible for this content?
The D2 Commerce Team publishes operating guidance on TikTok Shop, Shopee, GMV Max, affiliate commerce, creative performance, marketplace reporting and contribution economics. Claims are separated from assumptions and tied to first-party or official evidence when evidence is available.
Expertise
- TikTok Shop Operations
- Shopee Operations
- GMV Max
- Affiliate and KOC Operations
- Creative Performance
- Marketplace Profitability
- COGS and Contribution Economics
- Commerce Reporting and Reconciliation
Methodology
Evidence must remain separate from assumptions.
Commerce analysis follows D2's Truth → Formula → Rule → Workflow → Outcome model: establish source evidence and metric definitions first, then derive formulas and operating decisions without hiding unresolved mappings.