Creator Usage Rights & Spark Ads di Indonesia
Usage rights sering membingungkan karena tiga hal dicampur: deliverable, platform authorization dan contractual rights.
Ini operational framework, bukan nasihat hukum.
Deliverable bukan otomatis license
Membayar satu video tidak otomatis memberi semua hak penggunaan.
Spark Ads authorization
TikTok menjelaskan bahwa creator post untuk Spark Ads harus tersedia melalui identity/content yang diotorisasi. Simpan creator, post, authorization status, Ads Manager account, campaign use dan expiry/renewal bila relevan.
Contractual rights checklist
Media/channel: organic social, paid social, website, marketplace, email, dll. Term: durasi. Territory: Indonesia/regional/global. Paid use: apakah paid ads termasuk. Editing: crop, cutdown, subtitle, translate, combine. Creator identity: nama, handle, voice, likeness. Exclusivity: category dan period.
Workflow D2
Rights requested → terms agreed → creator/content identified → authorization active → content in use → expiry → renew/stop
Creator brief harus sinkron dengan rights expectation. Lihat creator brief.
FAQ
Membayar creator otomatis memberi semua rights?
Tidak.
Spark Ads sama dengan full usage rights?
Tidak.
Apa yang harus dicatat?
Content, creator, channels, paid use, editing, term, territory, exclusivity, authorization dan expiry.
Brand boleh mengedit?
Hanya jika agreement mengizinkan.
Apakah ini nasihat hukum?
Tidak.