D2 · Author profile
D2 B2B Sale Research Team
ICP definition, account research, buying signals and evidence quality
Editorial scope
Who is responsible for this content?
The D2 B2B Sale Research Team documents methods for evaluating target accounts, business context, buying signals, buyer roles, contact verification and timing. Research findings are distinguished from assumed demand.
Expertise
- ICP and exclusion criteria
- B2B account research
- Buying signals and timing
- Buyer role mapping
- Contact verification
- Distributor research
- Source quality and freshness
Methodology
Evidence must remain separate from assumptions.
Research begins with a confirmed five-part intake: Target, Exclusion, Buyer, Timing and Sales Reality. D2 then distinguishes observable facts, evidence dates and sources from unverified interpretations.
Editorial responsibility
This is a team-level entity, not an individual profile.
D2 attributes content to this team when domain responsibility is collective. Named Person profiles should only be published when identity, role and relevant experience can be verified. Claims still need to stay inside D2's evidence boundary and publication methodology.